business goals

Importance Of Business Goals

Importance Of Business Goals.

Do you have a woolly idea about where you want to take your business or do you have specific business goals written down that everyone in your business gets to see? Do you spend so much time dealing with day-to-day business issues that you tend to ignore your goals and hope that they will be achieved anyway? A business will not get anywhere meaningful without having clearly articulated and written goals. Going through the process of writing down your goals is often the catalyst that ensures your business goals are achieved.

Setting meaningful and achievable Goals is just one element of the business planning process. Business planning is a trickle down method of capturing what your business is all about. Your core values drive your vision for the business. Your vision for the business allows you to clearly articulate a meaningful mission statement. Your mission statement energises your team and leads to clear business strategies and objectives being crafted. These in turn translate into specific goals that drive your business forward each and every day.

This all sounds great and it would be wonderful if you had the time to do it. However, when you are up to your waist in alligators it is difficult to remember that your sole job purpose is to drain the swamp. Setting business goals is a necessary time-out exercise. You will never do it effectively if you are swamped with day-to-day stuff. A simple quadrant exercise will show you where you spend most of your time. Take a look at the diagram below and try to determine where you spend most of your time.


To understand the implications of where you spend most of your time and how it impacts on goal setting and goal achievement, click on this link to access the full blog article…

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